So, I am hoping that you’ve heard about the broo-haha with Burton and their “controversial” LOVE line of boards; 80’s era Playboy Models on the topsheet of their snowboard - MAD Chaos!!

Bans at resorts, public protests, stress! Comeon people!! Why!? All Burton wanted was some press and they got it! SEX sells and they knew that! You don’t think for a second in that development meeting the whole design crew knew what was going to happen?! Absolutely, and they got what they wanted.

Thanks to Shayboarder for bringing this to my attention, and thanks to TransWorld for publishing it, but it seems as though Sabre has leveled the playing field (or has attempted to) with their new line-up of scantilly clad gentlemen.  Apparently though, the public seems to be missing the actual design of the board and is more focused on the grooming (or lack thereof) of the models on the boards.. I guess they weren’t in the same strategy meeting as the Burton Team..

Check it out and see for yourself.. (be aware though, the pics are revealing!)

Transworld - Sabre Unveils ‘Dudes on the Mountain’ Graphics (SABRE)

Shayboarder - Don’t Blame the Graphics (BURTON)

—–

The only thing that burns me is that we didn’t get to publically vote on the models!

Stay Fresh!
A